Launching a fashion brand in today’s climate is slightly different to a few years ago when a boom in e-commerce and new technologies made it easy for anyone to start, operate and grow a business.
Consumer expectations have undoubtedly evolved since, with a care for more sustainable brands that work to limit their negative impact on people and the planet
In this report, Anaria talks with female brand owners on their journey to launching their businesses, how they translate their sustainable efforts into daily business practices and how those hoping to embark on a similar adventure can do the same.
A detailed step by step guide on how to build your responsibly-focused brand has been included, complemented by interviews from industry experts, practical advice and industry research.
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